The Moulding Company needed more than a fresh coat of paint. We rebuilt the website, tightened up local search, grew reviews, added video, and automated the follow-up, one connected system instead of scattered tools.
TMC is a Bay Area heritage moulding and trim supplier, with locations in Concord, Santa Clara, South San Francisco, and Sacramento. Sama Nova handles their website, their SEO, their automation, and the custom digital tools their customers use.
Most of that work is the ordinary kind: pages that load, listings that rank, follow-up that happens without anyone remembering to do it. Three pieces of it are not ordinary, and those are the ones worth showing.
A moulding profile is a shape. Photographs of a shape, shot flat against a wall, tell you almost nothing about how it will look in your hands or on your ceiling. So every profile in the catalog can be turned, tilted, and looked at from any angle, in the browser, with nothing to install.
The first moulding and trim dealer we know of to offer 3D product views.
For customers it settles the question that used to need a trip to the yard. For TMC it means the profile library does the explaining.
Watch the 3D viewer, 40 secondsMost visualizers change colors. This one changes the trim. Pick a baseboard, a casing, a crown, and see them in a room together, at the right proportions, before anybody orders a stick of it.
The first full trim room visualizer from a moulding dealer that we know of.
It is live. You can try the room visualizer yourself and put a baseboard, a casing and a crown in the same room. The longer version of how it was built is in our write up of the visualizer.
Watch the room visualizer, 40 secondsMillie is TMC's AI product assistant. She answers product questions from TMC's own catalog, on the website, at any hour. Not a chat widget that collects an email and promises somebody will be in touch. A product question gets a product answer.
Contractors do not shop at 10am on a Tuesday. They shop at 9pm, after the drive home, when the yard is closed and the question is whether a profile comes in poplar.
Watch Millie answer a product question, 40 secondsThe same three pieces can be built on your catalog. The first conversation is about what you sell and how your customers ask for it.
A faster, cleaner site built to load quickly and turn visitors into inquiries, with the phone number and quote request where people actually look.
On-page SEO and Google Business Profile work that lifted rankings for the searches customers actually use, moving key terms onto page one.
A simple, repeatable review process that grew the star rating and the review count, so new customers see proof before they call.
Consistent social posts and short video, including aerial footage, that show finished work and keep the brand in front of local buyers.
Automated follow-up and lead capture so inquiries get answered fast and nothing slips through, freeing the team to focus on the work.
We will audit your current marketing free and map the fastest path from where you are to booked jobs.
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