HVAC SEO that ranks you before the first heat wave.
When the AC quits in July, nobody waits. They search and call one of the first companies Google shows. We do the HVAC SEO that puts you at the top before the season spikes, across the Bay Area: San Jose and the South Bay, the Peninsula, San Francisco, and the East Bay out to Walnut Creek.
Buying shared leads Seasonal panic ads Guesswork Your own ranking.
We show you where you rank for heating and cooling searches in your cities right now, free, and the three fixes that move it fastest.
Demand doubles the week it gets hot.
HVAC search is the most seasonal in home services. It sits quiet, then spikes hard the first heat wave and the first cold snap. The companies that already rank when that happens catch the surge. The ones scrambling to buy ads pay a fortune for the same clicks.
Ranking takes months to build, so the winners set it up in the off-season. Do the work in spring and you own summer. Wait until the phone stops ringing and you have missed it.
What homeowners here search when the system quits.
In San Jose, people search “ac repair” about 1,300 times a month, and a company that buys the click pays about $82 for each one.
We pulled twelve months of Google Ads data for four Bay Area cities, city by city. These are the heating and cooling searches that turn into service calls, with what each click costs a company that pays for it instead of ranking for it.
Swipe the table sideways to see all four cities.
| Search | San Jose | San Francisco | Oakland | Fremont |
|---|---|---|---|---|
| ac repair | 1,300$82.06 a click | 880$21.85 a click | 140$91.12 a click | 110$45.38 a click |
| ac repair near me | 880$57.82 a click | 170$9.63 a click | 40$22.30 a click | 30$31.88 a click |
| hvac near me | 590$34.82 a click | 210$7.68 a click | 70$31.05 a click | 50$82.35 a click |
| furnace repair | 590no click estimate | 390no click estimate | 110$4.81 a click | 70no click estimate |
| ac installation | 390$78.54 a click | 210$23.91 a click | 20no click estimate | 20$15.83 a click |
| heat pump installation | 170$75.25 a click | 140$29.50 a click | 40$104.13 a click | 30no click estimate |
Monthly searches are Google’s twelve month average for each city, October 2025 to September 2026, pulled November 5, 2026. Google counts “ac repair” and “air conditioning repair” as one search. Click cost is Google’s average for the same period, and “no click estimate” means too few advertisers bid for Google to put a number on it. Single months swing hard in this data, so read each number as a typical month, not a forecast.
The two seasons don’t fall in the same months, even inside one city. In San Francisco, “ac repair” hit about 2,400 searches in May 2026 and sat near 260 in December 2025. “Furnace repair” ran the other way, about 880 in December and 170 by September. A company that only ranks for cooling sits out half the year.
Gas water heaters and furnaces are on a clock.
The Bay Area Air Quality Management District’s building appliance rules phase out new gas water heaters and furnaces that give off nitrogen oxides. On November 4, 2026, the Air District board moved the residential water heater date to January 1, 2028, and added exemptions for low-income owners and for homes with small electrical panels or no room for a new unit. The furnace rule follows in 2029. Neither rule makes anyone pull out equipment that still works. Both apply when a homeowner replaces a unit.
For an HVAC company, that means more heat pump questions every year from homeowners who haven’t decided anything yet. They search before they call: what a heat pump costs, whether the panel can carry one, which rebates apply. We write the pages that answer those questions on your site, so you’re the company they already know when the old furnace finally dies.
Everything that gets an HVAC company ranked.
Rank for AC repair near me
We optimize your Google Business Profile and build a page for each city you cover, so you show up in the map pack for repair, install, and tune-up searches nearby. An “hvac repair” ad click in San Jose costs $44.72, which is why ranking for it without paying per click matters. Our pages on contractor SEO in San Jose and contractor SEO in San Francisco show what homeowners in each city search for and what each click costs.
Catch the no-cooling call
A house at 90 degrees is an emergency. We pair your ranking with speed-to-lead follow-up so the panic search becomes your booked service call, not a competitor’s.
Reviews that win the install
A new system is a big-ticket decision, so trust closes it. We build a steady flow of Google reviews and reply to every one, so you look like the safe choice.
A page per service and city
AC repair, furnace repair, installs, maintenance plans, each on its own page, for each city you serve. That structure is how you rank across the whole season.
The first 90 days, step by step.
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Week one
The audit
We check where you show up today for repair, install and heat pump searches in each city you serve, and look at your Google Business Profile, reviews and site speed. You get the first three fixes in writing, free.
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Weeks two to four
Profile and service pages
We fix your profile categories, services and photos, then write a page for each main service. AC repair, furnace repair, heat pumps and maintenance plans each get their own.
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Month two
City pages and reviews
We build pages for the cities with real search demand and set up a review request that goes out after every finished job. We reply to every review on your profile.
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Month three on
Track and adjust
Every month you get a plain report: where you rank, how many calls and forms came from Google, and what we changed. We get the cooling pages ready before summer and the heating pages before the first cold snap.
Our prices are on the site: see contractor SEO pricing. Plans run month to month, with no setup fee and no long contract.
Ranking, then a full schedule.
HVAC SEO is not one trick. It is your Google Business Profile, your website, your reviews, and your city pages working together, plus speed-to-lead automation so no emergency call slips away.
It is the same local SEO engine we run for every trade, tuned for how people search for heating and cooling. Also do plumbing or roofing? See our plumbing SEO and roofing SEO pages, or read the full method in SEO for contractors.
What HVAC owners ask us first.
How long does HVAC SEO take?
Expect three to six months before rankings move much. Your Google Business Profile and reviews usually move first. Start well before the season that pays you most, because work done in the fall shows up for next summer.
Should I rank for cooling or heating first?
Start with the service that makes you the most money, then add the other before its season. In San Francisco, AC searches peaked in May 2026 and furnace searches peaked in December 2025, so most Bay Area companies need both.
Do I need a page for every city I serve?
Only for cities where people search for HVAC work. We measure demand first. A page for a city with almost no searches costs you time and brings no calls.
Can SEO help me sell more heat pumps?
It can, if your site answers what homeowners ask before they call: cost, panel upgrades, rebates and how long an install takes. The Air District gas appliance rules mean more of those searches every year, and the company with the clear answer gets the call.
What does HVAC SEO cost?
Our local SEO plans are published on our pricing page and run month to month with no setup fee. For comparison, Google estimates an “ac repair” click in San Jose at about $82 if you buy it with ads.
Ready to own the season in your area?
We will audit your current HVAC SEO free, show you where you rank for the searches that matter, and map the fastest path to the top three before the next spike.
Get a Free HVAC SEO Audit